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We, Americans, love burgers...

The burger is quintessentially American: Strong, simple, no frills, what you see is what you get. It’s not French haute with its mysterious creams and occult ingredients. No. Burgers are up front, in-your-face, good enough for American blue bloods and the UAW alike.

There is something about the simplicity of a burger sitting astride a bun – with or without sesame seeds, it makes no difference – that makes our hearts glad. We can grab it with two hands, cover it with cheese, pile on a bunch of fresh lettuce, tomato and onion, and we have a meal that is more than a sandwich, better than a steak.

Nothing symbolizes the totem of the American century – the 20th century – more completely than the burger. It spread like wildfire through every state in the Union via McDonalds, White Castle and Burger King. It could be as simple as the Wisconsin Butter Burger or as obscure as the Mississippi Slugburger. It gave us drive-throughs, drive-ins, and its absence could drive us crazy. Yes, the burger whether grilled or fried, plain or heaped with accessories is as purely American as the cowboy.

Ah, but this is the 21st century. And now we see the fallout of some of that old American swagger. Cattle raised too quickly with growth hormones and steroids and antibiotics have increased beef production, but at what cost? Do we want our children consuming food that has been pickled in chemicals and artificial stimulants? Do we want to ingest food raised on a steady diet of unnecessary antibiotics that might somehow increase our susceptibility to super-germs?

At Everest Burger, we don’t think so. We don’t think it’s strange to want the same healthy burger our grandfathers’ ate. And we don’t think healthy = cardboard flavor. Freshly ground beef, homemade buns, organic produce, ketchup without the high-fructose corn syrup, potatoes deep-fried in the best oil possible – all of these are ingredients to making a delicious guilt-free meal.

Don’t consign the proud American burger to the dustbin of 20th century hubris. Enjoy an Everest Burger – healthier, tastier, better than it’s ever been.